PROGRAMMATIC TV ADVERTISING PLACEMENT USING CROSSSCREEN CONSUMER DATA

摘要

The current invention relates to a computer-generated method for optimizing placement of advertising content to consumers' TV's using a programmatic TV bidding model. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.