Techniques for generating feedback for an unpublished content item based on published content items are disclosed. A content feedback engine identifies published content items associated with similar attributes as the unpublished content item. Effectiveness scores of the published content items are determined. The content feedback engine determines an effectiveness score for a portion of the unpublished content item based on the effectiveness scores of the published content items. The content feedback engine presents a graphical indication that marks the portion of the unpublished content item based on the effectiveness score for the portion of the unpublished content item. Additionally or alternatively, the content feedback engine recommends content to be added to and/or removed from the unpublished content item based on the content and/or attributes of the published content items.
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