METHOD AND SYSTEM FOR PERFORMING SURVEYS ELECTRONICALLY OVER THE INTERNET

摘要

An automated survey system that performs surveys over electronic media is described. The system receives a survey in an electronic format, the survey having survey questions. Then, a group of registered survey participants is selected for participation in the survey. Next, the survey is electronically distributed to the registered survey participants in the group selected. Responses to the survey questions are then electronically received from the registered survey participants in the group selected. The survey system then processes the responses to determine survey results. The automated survey system is advantageous because it provides a more effective, less cumbersome way to carry out a survey. Survey participants are more willing to participate and surveys can be completed significantly faster than conventionally possible. The surveys can also incorporate multimedia effects for much broader, more realistic and entertaining surveys.