Harnessing Analytics By Server To Increase Interactivity Of Visitor with Customer's Application

摘要

The current subject matter relates to a computing server that can: (a) transmit, to a client computer, data to execute a program that enables a customer authorized to use the client computer to create multimedia assets, (b) receive multimedia assets from the client computer and store them, (c) publish, based on attributes specified by the user or pre-stored attributes, the multimedia assets on an application (e.g., website) executed on computing devices of visitors, (d) analyze the interaction between the visitors and the multimedia assets as well as between the visitors and the attributes of the displayed multimedia assets to generate an analysis, and (e) modify the multimedia assets in the application in real-time based on at least one of the analysis and one or more preferences of the customer. The application with the modified assets can be more engaging and interactive for visitors of the application.