METHOD, SYSTEM, AND APPARATUS FOR AUTOMATED PROPULSION OF SELF-SERVICE STORES FOR DIGITAL-CONTENT MONETIZATION

摘要

The invention addresses the problem of building self-service systems for digital-content monetization that may attract and grow advertising supply and demand mainly through their internal programmatic means. The invention reduces the need for external propulsion through a costly sales force and business-development interventions, and serves as a mechanism for boosting user acquisition and monetization of the system itself. The invention employs three types of store fronts with special insights designed to facilitate the attainment of user, publisher and advertiser objectives and to increase the likelihood of favorable events for the system's automated propulsion. The propulsion method exploits asymmetry in the relationships between advertisers, publishers, and users in order to grow supply and demand synchronously while employing an advertising model based on digital-content sponsorship in the form of programmatic-direct advertising.