System, Method, and Computer Program Product for Determining Underserved Regions

摘要

Provided is a computer-implemented method for determining underserved regions based on transaction data. The method includes receiving, with at least one processor, transaction data associated with a plurality of transactions conducted in a first region, generating, with at least one processor, at least one metric based at least partially on the transaction data, determining, with at least one processor and based at least partially on the at least one metric, that the first region is underserved, generating, with at least one processor, at least one score for the first region based at least partially on the at least one metric, and correlating, with at least one processor, the at least one score with demographic data or map data associated with the first region.