METHOD AND APPARATUS FOR MONITORING COMPLEX CONTAGION AND CRITICAL MASS IN ONLINE SOCIAL MEDIA

摘要

A method for determining social contagion while monitoring social media may be executable via operation of configured processing circuitry. The method may include receiving data indicative of social media activity of a plurality of users, selecting features of interest from the data, building a relationship network indicative of connections between the users and local networks to which various ones of the users belong, analyzing the features of interest to determine candidate features for classification as social contagion, determining a complex social contagion score for the candidate features, and providing an indication regarding the classification as social contagion based on the complex social contagion score.