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MULTI COMPUTING DEVICE NETWORK BASED CONVERSION DETERMINATION BASED ON COMPUTER NETWORK TRAFFIC
MULTI COMPUTING DEVICE NETWORK BASED CONVERSION DETERMINATION BASED ON COMPUTER NETWORK TRAFFIC
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机译:基于计算机网络流量的基于多计算机设备网络的转换确定
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摘要
Multi-computing device network based cross-device conversion determination is described. A content selection computer server can identify cross-device conversions. A first computing device accesses third-party content via a first computer network connection. A second computing device accesses a webpage of the third-party content provider via a second computer network connection. The first and devices can be logged into a same online account. The content selection computer server can obtain, via a content tag that includes a script that executes on a webpage that includes the third-party content, data indicating that the first computing device accessed the third-party content. The selection computer server determines the conversion from the content tag and the second computing device having accessed the webpage. Based on a percentage of first and second sets of computing devices that have logged into common respective online accounts, the content selection computer server extrapolates an estimated number of cross-device conversions.
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