Embodiments herein provide geolocation notifications to increase collaboration between users. Specifically, a collaboration tool is configured to receive, from a social media application, an indication of a geolocation of a first user, as well as information about an availability of the first user and an availability of a second user. These are used to generate a collaborative meeting event for the first user and the second user according to the geolocation of the first user, the availability of the first user, and an availability of the second user. The second user is presented with content based on a next-best-action (NBA) model from which the second user selects content to present to the first user, which is then configured for the first user. As such, the collaboration tool unifies user geolocation and availability information in order to connect interested users with one another in a mutually beneficial way.
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