Embodiments of the invention provide systems, methods and computer program products for optimizing cloud service delivery within a cloud computing environment. A cloud service request (CSR) is received from a cloud customer in the cloud computing environment, the CSR comprising at least one parameter of one or more existing cloud services accessed by the cloud customer that are provided by one or more existing cloud service providers. At least one parameter of the CSR is monitored in a cloud service registry comprising a plurality of cloud services provided by a plurality of cloud service providers and one or more parameters corresponding to each cloud service of the plurality of cloud services. Based on the monitoring, a new cloud service provider is determined who may provide a better cloud service with respect to the at least one parameter in the CSR being monitored.
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