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SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR FRACTIONAL ATTRIBUTION USING ONLINE ADVERTISING INFORMATION
SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR FRACTIONAL ATTRIBUTION USING ONLINE ADVERTISING INFORMATION
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机译:利用在线广告信息进行分数归因的系统,方法和计算机程序产品
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摘要
Embodiments disclosed provide technical details on fractional attribution using online content provision information. More specifically, embodiments disclosed herein use historical data to determine one or more conditional probabilities and assign credit weights to given events. In this way, more accurate attribution of conversions to particular events may be assigned.
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