UTILIZATION OF COUPONS IN RESIDENTIAL DEMAND RESPONSE

摘要

A method includes determining user interests associated with a user. The method includes receiving multiple offers from multiple merchants that each include a purchase incentive to purchase a good or service and a category of interest associated with the good or service. The method includes identifying a match between the user and an offer from the multiple offers, including matching the user interests associated with the user to the category of interest associated with the good or service. The method includes determining a time period associated with a demand response event. The method includes generating a coupon for the user that includes the offer and a performance bonus that provides a performance incentive to redeem the coupon at a specified physical location during the time period associated with the demand response event. The method includes providing the coupon to the user for redemption at the specified physical location.