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SYSTEMS AND METHODS FOR FIRST PARTY MOBILE ATTRIBUTION
SYSTEMS AND METHODS FOR FIRST PARTY MOBILE ATTRIBUTION
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机译:第一方移动归属的系统和方法
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摘要
A method, systems and computer program product for first party mobile attribution are described. Impression data, mobile device locations, beacon data/information and other data points are collected and converted by an Analytics Server to determine the effectiveness of a marketing or advertising campaign and how the campaign influenced a visit to a store and subsequent purchase as a result of the campaign.
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