APPARATUS AND METHODS FOR ENABLING PRESENCE-BASED AND USE-BASED SERVICES

摘要

Apparatus and methods for enabling presence-based and/or use-based services. In one embodiment, a presence database and an evaluation entity collect information relating to a device's location and activity. The presence database collects location-based data to build anonymized user profiles; estimates a physical location of the device; and provides targeted content to the device. The user profiles are stored at e.g., a user premises, or at a headend network or elsewhere within the “cloud”. Additionally, in one variant, signals are collected from “smart” appliances (in a home or other premises) to create personal, shared, and family environmental settings which are instantiated when a user enters the premises. Methods and apparatus to collect browsing behavior across desktop and mobile devices on third party sites (including web browsing, social networking, and e-commerce) which are represented by the managed network are also provided.