METHOD AND APPARATUS FOR PROMOTING SALES AND INCREASING BRAND NAME RECOGNITION

摘要

A method for promoting sales and increasing brand recognition is described.Themethod includes selecting a brand name based on customer purchases enumeratedona transaction receipt generated on basis of transactions performed by aparticularcustomer. The brand name is then obfuscated. The customer is provided anapplication to be used in conjunction with the obfuscated brand name to tryandcomplete the missing letters in the brand name. The customer is rewarded withanincentive for uncovering the brand name and in order to submit the solutionthecustomer is obligated to provide demographic information.