METHOD AND SYSTEM FOR APPLYING AUGMENTED REALITY MARKER OR REAL PHOTOGRAPH RELATED TO SHOPPING PRODUCT TO BROADCAST SIGNAL ON TV BROADCAST, AND IMPLEMENTING PRODUCT ORDER USING SAME IN SMART TERMINAL

摘要

The present invention relates to a system for applying an augmented reality marker or a real article related to a shopping product to a broadcast being broadcast on a TV broadcast, and for using the same to connect a smart terminal to a product ordering internet shopping mall or a shopping app. The present invention includes: a marker generator for generating an augmented reality marker of a shopping product; an augmented reality marker server for receiving and storing the marker generated by the marker generator; a marker signal generator for generating a signal for the marker received from the marker server, the signal being generated so as to be suitable for the broadcast signal; an automatic program controller (APC) for controlling the signal generation of the marker signal generator so as to be suitable for a broadcasting listing; an image synthesizer that receives the marker signal and creates a broadcast picture; a transmission terminal for transmitting the broadcast signal; a TV for receiving the broadcast signal transmitted from the transmission terminal and displaying the broadcast signal on a screen; an augmented reality (AR) shopping app for recognizing the marker signal and displaying the product order and an event-adding image menu; and a smart terminal for recognizing a shopping product marker displayed on the TV.