INTELLIGENT TV STARTUP BASED ON CONSUMER BEHAVIOR AND REAL TIME CONTENT AVAILABILITY

摘要

In one aspect, while watching TV through a computer game application, a user can purchase an advertised product (306) using (314) a "hot key" (206-220) on the game controller (200) and the purchase the item. Download happens in background (318) so when the user is done with TV she can play a newly purchased game or otherwise use the purchase. The purchase and viewing are all done within a single application (306-320). The purchase feature may be enabled only for a master profile in the computer game system so that other users such as children cannot purchase products through the computer game application.