A SYSTEM AND METHOD FOR DELIVERING IN-APP CONTENT USING MOBILE MESSAGING

摘要

#$%^&*AU2019100103A420190307.pdf#####12. ABSTRACT A method for delivering in-app content to a smartphone user, comprising: determining a request for in-app content by a user of the smartphone; sending a mobile message to the smartphone, the mobile message containing a unique URL to a site maintained by a proxy service and wherein the unique URL is associated with at least one of (a) an identifier for the user; and (b) an identifier for the requested content; responsive to the smartphone accessing the URL, the proxy service: determines the user and/or requested content from an evaluation of the unique URL; determines one or more handset capabilities for the requesting smartphone; and generates re-direct code based on the determined user/content and handset capabilities and communicates the re-direct code to the requesting smartphone, the re-direct code containing instructions executable by the smartphone for invoking a specified portion of a mobile application that presents the in-app content to the smartphone user.6/6a 2/10 Figure 1