Disclosed are a user marketing recommendation method and apparatus, and a terminal device and a storage medium. The user marketing recommendation method comprises: acquiring activity participation information of a user, generating and sending first recommendation information based on the activity participation information, wherein the first recommendation information comprises a first recommendation activity; acquiring a user portrait if feedback information regarding the participation of the user in any of the first recommendation activities is not received within a preset time; carrying out relevance matching based on the user portrait and existing activity prizes, so as to acquire a target recommendation prize; and generating and sending second recommendation information based on the target recommendation prize, wherein the second recommendation information comprises a second recommendation activity corresponding to the target recommendation prize. When a user marketing recommendation method is used for carrying out user-related marketing recommendations, targeted information recommendation can be effectively carried out according to user characteristics.
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