An immersive virtual-fitting linking service provision method of the present invention comprises the steps of: receiving, from a user, virtual-fitting environment features including a virtual location at which virtual-fitting is implemented or situational setting ; implementing an immersive virtual-fitting environment including images and sound on the basis of the virtual-fitting environment features through immersive virtual-fitting equipment; selecting a product suitable for the user according to a coordination recommendation on the basis of the virtual-fitting environment features; providing the selected product in a form that fits the user in the implemented immersive virtual-fitting environment; and generating a shopping route on the basis of location information on a store at which the selected product is sold and location information on the immersive virtual-fitting equipment, wherein the coordination recommendation is performed by analyzing the features of the product, which is sold at the store, and calculating the association between the analyzed product features and the virtual-fitting environment features.
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