ADVERTISEMENT CONTRACT MEDIATION AND ADVERTISEMENT PERFORMANCE MEASUREMENT SYSTEM, METHOD THEREOF AND COMPUTER READABLE MEDIUM RECORDING PROGRAM THEREOF

摘要

The present invention relates to an advertisement contract mediation and advertisement performance measurement system, a method thereof and a computer readable medium recording a program thereof. According to an aspect of the present invention, the advertisement contract mediation and advertisement performance measurement system comprises: an advertisement contract information input unit which receives information on an advertisement request from at least one advertiser terminal and receives information on an advertisement order from at least one advertisement producer terminal; an advertisement producer information collecting unit which collects information for evaluating the influence of the at least one advertisement producer by using the big data; an advertisement contract matching unit which calculates the fitness between the at least one advertiser and the at least one advertisement producer by referring to the information inputted through the advertisement contract information input unit and the information collected through the advertisement producer information collecting unit and matches the at least one advertiser with the at least one advertisement producer based on the fitness; and an advertisement performance analysis display unit which analyzes and displays the advertisement image produced by the matched advertisement producer or the advertisement performance of the web page where the advertisement image is posted according to the advertisement request of the matched advertiser. The present invention can ensure an advertisement producer an opportunity to create stable profit.;COPYRIGHT KIPO 2019