IPTV Customized broadcast recommendation and product recommendation device using purchase data and buyer grouping data in transmission of IPTV broadcast

摘要

The present invention relates to a customized broadcast recommendation and product recommendation apparatus utilizing purchase data and buyer grouping data in transmission of an IPTV broadcast. According to an embodiment of the present invention, the promotion of the IPTV broadcast becomes elaborate and precise by learning of artificial intelligence, thereby increasing the effect of the promotion.