PROVIDING SOCIAL CONTEXT FOR PRODUCTS IN ADVERTISEMENTS

摘要

Social networking systems provide a social plug-in that makes available the relevant social context information that advertisers can use for advertising purposes. An advertiser can add a social plug-in next to the ad, and the plug-in provides a list of items associated with the ad. The social plug-in communicates with the social networking system to retrieve the social context information to provide to a particular viewing user based on the list of items associated with the advertisement. The social plug-in also communicates with the social networking system to determine the overlap location of the social context information on the advertisement. The social plug-in may also enable a web publisher to allow the social plug-in to serve ads with other social networking system features, such as recommendations, comments, and content sharing.