RENDERING OF THREE-DIMENSIONAL MODEL DATA BASED ON CHARACTERISTICS OF OBJECTS IN A REAL-WORLD ENVIRONMENT

摘要

Techniques for efficiently translating user signals that are received in association with an online auction to render a virtual environment that has a visually perceptible competitive landscape. Various participants' acquisition interest levels are determined by analyzing the participants' user activity in association with the online auction. Avatars that represent the participants are rendered differently based on the participants' level of interest in (e.g., motivation toward) acquiring the item that is being auctioned. In this way, the individual participants' avatars are rendered in the virtual environment in a manner such that the individual participants' level of interest in acquiring the item is visually perceptible. As a specific example, avatars may be rendered to appear more (or less) excited about the item as their corresponding user activity indicates that they are more (or less) likely to competitively bid on the item in a genuine attempt to win the online auction.