SYSTEM AND METHOD ANALYZING ACTUAL BEHAVIOR OF WEBSITE VISITORS

摘要

A system and method for analyzing website visitor behavior. The method includes analyzing website visitor recordings associated with a website visit of each of a plurality of website visitors; determining a route taken within the website by each of the plurality of website visitors based on the website visitor recordings, wherein the route includes a chronological sequence of user interactions with website elements; and dividing the plurality of routes into clusters based on common path flows.