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SYSTEMS AND METHODS FOR ELIMINATING BIAS IN MEDIA MIX MODELING
SYSTEMS AND METHODS FOR ELIMINATING BIAS IN MEDIA MIX MODELING
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机译:消除媒体混合建模中的偏差的系统和方法
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摘要
Systems, methods, and computer-readable storage media that may be used to generate causal models and calculate a selection bias in mixed media. In some embodiments, the selection bias calculation is in search sponsored content in the context of mixed media modeling. In some embodiments, a method for search bias correction is based on the back-door criterion from causal inference.
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