METHOD FOR GENERATING PERSONALISED AND OPTIMISED CONTENT OF A MESSAGE INCLUDED IN A CAMPAIGN ADDRESSED TO A PLURALITY OF INDIVIDUALS

摘要

The invention concerns a method (300) for generating content of a personalised message (110) addressed to an individual (130) who is a customer of a company (140), the personalised message (110) being included in a promotional campaign, characterised in that it comprises: a) a step (310) of identifying the individual (130); b) a step (320) of recording, in a customer history, purchases made by the identified individual; c) a step (330) of associating a profile with the individual (130) based on the analysis of the customer history; d) a step (340) of generating the content of the personalised message (110) for the individual (130), the content comprising a promotional offer (120) adapted depending on the profile of the individual (130) established during step c), the promotional offer being defined by a promotional format and comprising an amount determined with respect to a budget constraint; e) a step (325) of recording, in the customer history, the interactions of the individual (130) with the promotional offer (120) included in the message (110).