Program, apparatus and method for estimating staying area population in a predetermined area

摘要

PROBLEM TO BE SOLVED: To provide a program or the like for estimating a staying area population in a predetermined area in a predetermined time zone. SOLUTION: For each address area, an expansion coefficient calculation means for calculating an expansion coefficient for each address area user of a mobile terminal staying in the address area in a specific time zone with respect to the address area population, and a predetermined stay in a predetermined time zone. A user number collecting means for collecting the number of address area users for each address area based on the log information of the mobile terminal in the area, and the number of address area users and the expansion coefficient for each address area for a predetermined stay area in a predetermined time zone The sum of the products of is made to function as a staying area population estimation means for estimating the staying area population. The address area population, the stay area population, the number of address area users, and the number of stay area users may be based on predetermined user attributes. For example, the user attribute includes at least one of age, age group, and sex. The address area population is the population for each address area based on the national census. [Selection diagram] Figure 2