NOTIFICATION METHOD SELECTION DEVICE, NOTIFICATION METHOD SELECTION METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide a notification method selection device capable of making the contents of a notification easily recognized by the customer when notifying the customer and preventing the cost required for the notification from increasing. An analysis that selects at least one of a notification method for notifying a customer of information by using a notification reaction estimation model from a print notification that is a notification by a printed matter or an electronic notification that is a notification by an electronic method. Unit, and a processing unit that outputs the result of selection by the analysis unit, the notification reaction estimation model, the customer attribute information indicating the attributes of the existing customer who has a history of notification in the past, and performed to the existing customer. It is a machine learning model created by executing machine learning using learning data in which the response of the existing customer to the notification is associated. [Selection diagram] Figure 1