PROBLEM TO BE SOLVED: To provide a mechanism capable of quickly collecting detailed purchase information without forcing a panelist to perform complicated work. SOLUTION: A survey / analysis server 100 in a purchase information utilization system 1000 analyzes a collection unit 120 that collects paneler's mail data and the collected paneler's mail data, and acquires purchase information of a product by the panelist. A unit 130 and a privilege giving unit 150 that grants a privilege according to the purchase information of the acquired product to the panelists are provided. [Selection diagram] Fig. 3
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