VIEW RECORDING ANALYZER, VIEW RECORDING ANALYTICAL METHOD, AND VIEW RECORDING ANALYTIC PROGRAM

摘要

To obtain information of the membership of household from view log recorded about the household.SOLUTION: A view recording analyzer 10 comprises a first view recording data acquisition part 20 for acquiring first view recording data including a view log indicating a view channel and a viewing date recorded for every specific household, and the property of membership included in every specific household, a relevant data learning part 21 for learning first relevant data indicating relation with the property of membership included in the view log and the household, on the basis of the first view recording data, a second view recording data acquisition part 22 for acquiring second view recording data including a view log indicating a view channel and a viewing date recorded for an object household, and a household membership determination part 24 for determining the property of membership constituting an object household, on the basis of the first relation data and the second view recording data.SELECTED DRAWING: Figure 5