Taxi fare discount system, taxi fare discount method

摘要

Provided is a taxi fare discount system or the like that executes a taxi fare discount based on viewing time or the like when viewing content related to various advertisements. A server device is communicable with a terminal device of a user and a management device of a dispatch center, a receiving unit 11a for receiving code information and viewing time information from the terminal device, and a viewing time information from the terminal device. A discount calculation unit 11b that calculates a discount rate based on the above, a service use confirmation based on the code information, a discount application request based on the discount rate, and a discount permission notification to the terminal device to the management device of the dispatch center. It has a transmitting unit 11d for transmitting, and a settlement unit 11e for performing settlement processing. The code information includes at least identification information of a taxi and identification information of a driver. Information is included. [Selection] Figure 2