Methods, systems, and computer program products for search engine optimization techniques are provided herein. A computer-implemented method includes cataloging functionalities of one or more automated conversation exchange programs via a set of hypertext markup language pages, wherein the automated conversation exchange programs comprise computer programs capable of carrying out conversational exchanges with a user; semantically interlinking the set of hypertext markup language pages by adding, to each of the pages, hyperlinks to one or more of the other pages based on semantic similarity of page content; facilitating discoverability, via search engines, of the hypertext markup language pages based on the semantic interlinking; and redirecting a user search visit to one of the discoverable hypertext markup language pages, via one of the search engines, to one of the automated conversation exchange programs, wherein redirecting the user search visit to the automated conversation exchange program comprises providing the automated conversation exchange program with context information pertaining to the user search via deep conversational links.
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