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Feature learning on customer journey using categorical sequence data
Feature learning on customer journey using categorical sequence data
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机译:使用分类序列数据进行客户旅程的特征学习
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摘要
A method and system are provided. The method includes converting, by a computer having a processor and a memory, categorical sequence data for a customer journey into a numerical similarity matrix. The method further includes learning, by the computer, features of the customer journey by applying a distance metric learning based matrix factorization approach to the numerical similarity matrix.
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