System for providing a service to venues where people perform transactions

摘要

Various systems are provided herein. One example system configured to receive a first electronic communication indicative of an electronic business transaction and GPS data of a mobile device, classify, via at least one statistical classification technique, a first member account associated with the mobile device as a venue candidate or a product candidate, determine a secondary venue, electronically select a promotional offer associated with a first business in accordance with the classification to the venue candidate or product candidate, the electronic selection comprising real-time monitoring of metrics associated with each of a plurality of businesses, and determining that a particular metric associated with the first business meets a pre-defined threshold identified by the first member account, and transmit, in real time, a second electronic communication indicative of the promotional offer and a particular venue at which redemption is to occur to the mobile device after electronically determining the promotional offer.