Embodiments of the present disclosure are directed to methods, computer program products, computer systems for providing a computing search platform for conducting opinion searches over the Internet concerning aggregated social media electronic messages about public opinions and public sentiments for a wide variety of matrices, such as social media posting of a particular industry over a specified time period, electronic social media posting on the public sentiments, public buzz, and public mood. Methods and systems of the present disclosure are directed to collecting and analyzing unstructured social media messages and correlating with structured entity representations in order to discern amount of interest in (buzz) and feelings about (mood) the real world organizations, people, products, and locations described by those entity representations transforming the data into a readily understandable visual display of the aggregated results on a computer display.
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