Integrating digital advertising ecosystems into linear TV

摘要

A programmable and universal video serving platform enabling digital ads to be inserted into linear television cable programming feeds. A linear programming feed includes a cue message that indicates a spot for local ad insertion into the programming feed. Detection of the cue message triggers the generation of a VAST protocol ad request from the video serving platform to a digital ad server, the request including programmable fields that are configured to obtain data to generate standard and custom VAST tag information, including audience impression information and distribution platform information as needed. The digital ad server delivers a VAST response back to the video serving platform identifying a digital ad for insertion, and the video serving platform enables playout of the selected digital ad during a designated insertion spot in the programming feed.