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Leveraging historic online traffic to identify candidate entities for content delivery

机译:利用历史在线流量来识别内容交付的候选实体

摘要

A system for transmitting electronic content over a computer network is provided. In one technique, client devices that visit a website send, to a content delivery service, interaction data that indicates that the client devices interacted with the website. Later, a content provider of the website creates a content delivery campaign with the service or establishes (or renews) a retargeting segment for an existing campaign. The content delivery campaign indicates that certain content is to be delivered to entities who have interacted with the content provider, such as by visiting the website. The content delivery service uses the interaction data to identify candidate entities who satisfy targeting criteria of the retargeting segment. If a candidate entity does satisfy the targeting criteria, then the candidate entity is added to the retargeting segment, even though the candidate entity may not have interacted with the website after the retargeting segment was created or renewed.
机译:提供了一种用于通过计算机网络传输电子内容的系统。在一种技术中,访问网站的客户端设备将指示客户端设备与网站进行了交互的交互数据发送到内容传递服务。后来,网站的内容提供者使用该服务创建了一个内容交付广告系列,或为现有广告系列建立(或续订)重新定位细分。内容交付活动指示某些内容将交付给与内容提供者进行了交互的实体,例如通过访问网站。内容交付服务使用交互数据来识别满足重新定位细分受众群的定位标准的候选实体。如果候选实体确实满足定位标准,那么即使在创建或更新了重定向目标段之后该候选实体可能未与网站进行交互,也会将该候选实体添加到重定向目标段中。

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