Demographic attribution of household viewing events

摘要

Aggregating viewership data is disclosed. Initially, household viewership data assigned to a tuning event in multiple households is accessed. Then, the household viewership data for the tuning event in the multiple households representing the same episode is aggregated to generate episode viewership data. Next, episode viewership data representing multiple episodes of the same program is aggregated to generate program viewership data. Next, the program viewership data for multiple programs of the same network is aggregated to generate network viewership data. Finally, the network viewership data for multiple commonly-owned networks is aggregated to generate entity viewership data.