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Attributing contributions of digital marketing campaigns towards conversions
Attributing contributions of digital marketing campaigns towards conversions
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机译:将数字营销活动的贡献归功于转化
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摘要
Methods and systems for attributing contributions to digital marketing campaigns in achieving an action are described. In one or more implementations, first, second, and third order probabilities of a user taking the action are computed for each of a plurality of campaigns of a campaign path. Based on the probabilities, contributions are attributed to the campaigns of the campaign path in achieving the action.
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