System, method and computer program product providing eye tracking based cognitive filtering and product recommendations

摘要

A method inputs to a data processing system biometric data (e.g., eye movement data) generated for a user when the user selects displayed items for purchase. The method further includes operating the system to determine a set of items having at least one member item, not specifically selected to purchase by the user, as being of potential interest to the user when the user makes a final purchase decision; evolving items that are members of the set of items in response to continued reception of the biometric data; and presenting member items from the set of items to the user for consideration to purchase prior to the user making the final purchase decision. The user selected item to purchase is placed into a primary shopping cart and the items from the set of items are placed into a secondary shopping cart for display to the user at checkout time.