Modifying advertisement sizing for presentation in a digital magazine

摘要

A digital magazine server separates an advertisement received for presentation to one or more digital magazine server users into a plurality of layers, each including one or more elements of the advertisement. For example, one or more foreground layers and one or more background layers of an advertisement are identified. By modifying elements included in different layers, modified advertisements associated with different display sizes are generated and associated with the display sizes. When presenting the advertisement to a user, the digital magazine server determines a size of a slot in which the advertisement is to be presented and retrieves a modified advertisement associated with the size of the slot for presentation to the user.