Method and system for consumption based redemption in an exchange item marketplace network

摘要

A method begins with a server in a data communication system identifying an instance for a user computing device associated with an exchange item to utilize the exchange item for acquisition of a particular item, where the particular item has an acquisition value. For the instance, the method continues with the server determining whether a quantifiable value of the exchange item compares favorably to the acquisition value, where a set of exchange item rules includes rules established by an issuing server regarding use of the exchange item with respect to the particular item. When the quantifiable value of the exchange item does not compare favorably to the acquisition value, the method continues with the server determining an alternative exchange item utilization protocol to facilitate the acquisition of the particular item and when requested, executing the alternative exchange item utilization protocol to facilitate the acquisition of the particular item.