Smarter event planning using cognitive learning

摘要

Selecting an optimal date for a planned event is provided. Event input data is received that includes at least one of a location for a planned event, a range of dates for the planned event, attributes of a target audience for the planned event, and attributes of the planned event. Web search data and social media data corresponding to the received event input data are retrieved. The received event input data and the retrieved web search data and social media data that correspond to the received event input data are analyzed using natural language processing to identify a set of optimal dates to maximize attendance of the target audience at the planned event. The identified set of optimal dates for the planned event is ranked based on weights assigned to each of the attributes of the target audience and the attributes of the planned event.