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Attribution of a new application installation on a mobile device by analyzing network traffic of the device
Attribution of a new application installation on a mobile device by analyzing network traffic of the device
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机译:通过分析设备的网络流量来确定移动设备上新应用程序安装的归因
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摘要
A system determines attribution of an application install on a mobile device that includes a virtual private network (VPN) application. An application executing on a mobile device may display a third party application advertisement. The VPN application detects a click on the third party application advertisements by monitoring the network requests and records a display time of the advertisement. Further, it detects the download and installation of the third party application by monitoring the network requests and comparing it against a rule from the rules dictionary, and records the installation time of the third party application. If the installation time is within a predetermined threshold time of the display time of the third party application advertisement, an attribution count is updated and is reported to an analytics engine.
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