Method, apparatus and product for purpose-based data access control. Having a data about a subject, for which usage is approved for a purpose, a first encryption key associated with the first purpose is obtained. A link pointing to a first alias of the data is generated, the first alias being associated with the first purpose. The link pointing to the first alias is encrypted with the first encryption key to obtain a first encrypted link; and access is provided to the first encrypted link, whereby access to the data is obtainable by decrypting the first encrypted link with the first decryption key to obtain the first alias and using the first alias to access the data. In some cases, a second link for a second can be similarly generated. Upon revocation of approval, a corresponding alias is eliminated to prevent access thereby. The links may be retained in a decentralized ledger, such as a blockchain.
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