SELF-SUPPORTING SYSTEM AND A METHOD FOR THE MASS COMMUNICATION AND DISTRIBUTION OF CONTENT AND DIGITAL ADVERTISING IN PUBLIC SPACES

摘要

The invention relates to a self-supporting system for the mass communication and distribution of content and digital advertising in public spaces, which comprises: a mechanical structure that sets the system on a building and supports the other components of the system; a control system comprising a module for controlling peripherals and a connectivity module; a peripherals module comprising sensors and actuators; one or more human-machine interfaces; and a power source. The invention also relates to a data processing method for the mass communication and distribution of content and digital advertising, which allows an administrator user to administer, manage and supervise the system remotely, and to a data processing method for allowing a user receiving the advertising message to be able to interact with the self-supporting system for the mass communication and distribution of content and digital advertising in public spaces according to the invention. The present invention allows pre-existing underused or unused urban infrastructure to be utilized for the mass communication and distribution of content and digital advertising in public spaces with high capacity for attracting the attention of, and interacting with, the public, without need to install structures or new surfaces that intrude on the urban environment, with a low cost and reduced environmental impact, owing to a low level or absence of harm to the urban environment and the reduced energy use of the system.