Controlling Playout Of Advertisement Content During Video-On-Demand Video Streaming On An End-User Terminal

摘要

A method (100) of controlling playout of advertisement content during video-on-demand video streaming on an end-user client terminal comprising steps of: receiving (110) advertisement content from an advertisement server; receiving (112) video-on-demand, VoD, content from a content delivery network; obtaining (114) network quality metrics between the end-user terminal and the content delivery network; predicting (116) whether a stalling event will occur during playout of VoD content within a prediction time window based on the network quality metrics; and playing out (118) received VoD content and received advertisement content, wherein playout of advertisement content within the prediction time window is dependent on a result of the prediction.