Techniques of inferring an organic website URL of an organization based on a web search result are provided. A query that includes an organization name is sent to a search engine and a set of search results is received from the search engine as a result of the query. Each search result in the set of search results includes a URL for the organization website address. For each search result in the set of search results, a set of feature values that is associated with each search result is identified. The set of feature values is inputted to a prediction model that generates a prediction, and based on the prediction, a determination of whether to associate the URL of each search result with the organization name is made.
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