ADVANCED ANALYSIS OF ONLINE USER EXPERIENCE STUDIES

摘要

Advanced user experience study can be accomplished by enabling recording on a device such as a smart phone, providing a participant with one or more survey questions and a task. Typically, the participants are recorded and redirected to a starting URL. The recording can be terminated when the participant reaches a validation condition. Results, for example, videos, survey results, click flows, and heat maps may be filterable across any participant feature or any study validation criteria. Validation criteria includes time taken to complete a given action, ending up at a particular URL (or class of URLs), based upon question answers, or any combination thereof. These criteria can be classified as either a successful completion of the study, or a failed attempt. Additionally, the validation criteria can also include a decision by the participant to abandon the study.